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What is Affiliate marketing?
Affiliate marketing is in fact performance marketing. You are basically a performance marketing company who uses different incentives to bring in traffic to your site. The different incentives are called "performance tools" The tools are designed to:
* capture names
* capture email addresses
* capture survey responses
The idea is to use those tools to bring in traffic to your site (something which your affiliate partners will also do). Then, if those people buy something from your affiliate partners, they will also get a commission.
This is performance marketing in action.
Benefits of Affiliate Marketing:
The main benefit is that you don't need to create your own product. Instead, you promote other people's products and make commissions (the tools). So, you don't have to spend time on the product creation, you simply promote the product and get commissions.
It is also much less risky than setting up a product and trying to make up with large amounts of investment money. Also, you don't have to handle the customers' payment transactions. It is the merchants who do that.
The main challenge is to get enough affiliates to promote the product. If you find a good product to promote and have enough affiliates promoting it, then you can make good profits (and sell lots of your product). If you promote a bad product and you have few affiliates to promote it, then you won't be able to make much profit.
What are the affiliate marketing tips?
1. Make sure you have a product which is already in demand (preferably popular). You don't want to create a product.
2. Choose a popular product which is already in demand (which is also in demand by other affiliates). This is because it will be in the market so you will be able to promote it easily.
3. Find a program that gives a free solution to the audience and also gives an incentive for customers to become affiliates as well. This will cause a firestorm of sales and everyone is happy.
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